Beef Jerky Outlet:
How Smart Marketing
Generates Smart Revenue

About Beef Jerky Outlet

Beef Jerky Outlet, founded in 2010, is America’s first national jerky franchise. BJO sells more than 100 varieties of meat jerky, including exotic meats like kangaroo, alligator, venison and elk. Headquartered in Kodak, Tennessee there are currently 100+ franchise locations.

Kathy W. Raines

Chief Operating Officer

The Beef Jerky Outlet Franchise, Inc

The Challenge

Beef Jerky Outlet came to Franpos with two main goals in mind:

“The goal we had was to integrate the system. [See what customers] were purchasing, what store they were in, really develop a loyalty base – which we didn’t have. We didn’t have any data behind the punch-card.”

Kathy W. Raines

“Franpos being cloud-based was a big decision for us. The goal that we had was to integrate the system. We wanted the ability to capture the sale, the product, the store, who (our customers) were, what they were buying and to be able to interact with those guests not only on that day but going forward.”

Kathy W. Raines

The Solution

Kathy W. Raines, Chief Operating Officer at The Beef Jerky Outlet Franchise, Inc., came to Franpos to help attain system continuity and customer loyalty goals. Prior to Franpos, their POS system was a legacy system. It did not have robust inventory and reporting or the capability to integrate with other systems. Also, their loyalty program consisted of punch-cards. “The goal we had was to integrate the system. [See what customers] were purchasing, what store they were in, really develop a loyalty base – which we didn’t have. We didn’t have any data behind the punch-card." Kathy shared.

The Results

Beef Jerky Outlet launched a small loyalty campaign on Labor Day Weekend where just 8 stores sent a text message to customers. The result: $2500 in sales were directly connected to that text message.

“For our owners, they’re able to see that customer come in with that text message and it is giving them more confidence around driving sales themselves. I’m really pleased about that,” Kathy said. “Our owners felt great about it because they were encouraged to see they were doing something that worked and had an immediate effect.”

“For our owners, they’re able to see that customer come in with that text message and it is giving them more confidence around driving sales themselves. I’m really pleased about that.”

Kathy W. Raines